Logo Christiane V.
Skills
Digital Marketing 95%
Brand & GTM Strategy 90%
Data Analytics & Metrics 88%
Project Leadership 92%
VIEW CV
INTRODUCE

Hello, I'm
Christiane Vatsilia.

Marketing professional with an MBA focus in Strategic Brand Creation, Consumer Behavior, Marketing Metrics, and Digital Marketing at City University of Seattle.

Hands-on experience across digital campaign execution, content strategy, brand positioning, performance analysis, and cross-functional project management. Data-informed, organized, and comfortable owning projects from strategy through execution.

  • Available for work
  • Greater Seattle, WA
ABOUT ME

About Me

Hi, I'm Noelisoa Christiane Vatsilia, a marketing professional based in Greater Seattle, WA, currently pursuing an MBA in Marketing at City University of Seattle (Expected Summer 2026). With international experience across Madagascar, Mauritius, France, and the United States, my background spans digital marketing campaigns, brand positioning, community management, and retail sales leadership. I blend consumer behavior insights and data analytics with creative strategy to build strong brand identities and drive measurable engagement. From growing patient acquisition in healthcare to leading university design competitions and crafting Go-To-Market strategies, I bring dedication, adaptability, and cross-functional leadership to every initiative.

Email Me LinkedIn GitHub
SERVICES

My Services & Capabilities

Delivering data-informed brand strategies, high-impact digital campaigns, and scalable go-to-market execution.

01

Digital Marketing & Content Strategy

Develop and execute go-to-market digital campaigns, content calendars, and social media growth strategies across Meta Business Suite, Instagram, and LinkedIn to grow brand awareness and customer acquisition.

02

Brand Positioning & GTM Strategy

Conduct competitive market research, build perceptual positioning maps, and formulate strategic go-to-market launch plans with integrated SEO/SEM and marketing communications.

03

Marketing Analytics & Metrics

Monitor engagement and campaign performance metrics, perform exploratory data analysis, and translate consumer insights into actionable ad-targeting and growth recommendations.

04

Project Leadership & Management

Lead cross-functional teams and student organizations from concept to execution, managing timelines, budgets, stakeholder relations, and end-to-end event logistics.

SKILLS

Skills & Core Competencies

Brand & GTM Strategy
Digital & Content Marketing
Consumer Behavior
Data Analytics & Metrics
Cross-Functional Leadership
Creative Problem-Solving
Stakeholder Relations

⦿ Content & Social: Canva, Instagram Insights, Meta Business Suite, social media management tools, content creation & scheduling.

⦿ Strategy & Analytics: Brand positioning & GTM strategy, community building, data visualization & analytics, Kaggle, consumer behavior modeling.

⦿ Project & Leadership: Cross-functional leadership, stakeholder relations, project management tools, AI product prototyping (0-to-1).

⦿ Multilingual & Global Insight: Fluent in English, French, Malagasy, and Creole, with multicultural experience across the USA, Mauritius, France, and Madagascar.

RESUME

Work Experience

Proven track record of executing digital campaigns, leading marketing initiatives, and managing cross-functional projects.

  • City University of Seattle, Registrar's Office

    Seattle, WA

    March 2025 – Present

    Student Assistant (Graduate Assistant)

    • Respond to student, staff, and faculty inquiries in person, by phone, and via email, providing a high level of customer service, attention to detail, and problem-solving.
    • Create, file, and maintain paper and electronic student records, ensuring confidentiality and security of sensitive information at all times.
    • Fulfill record requests from paper and electronic archives, and provide clerical support including record tracking, filing, printing, and mailing.
  • CityU Net Impact

    On-Campus, Seattle, WA

    Aug 2024 – Jan 2026

    Project Leader & VP of Marketing (Volunteer)

    • Personally create, edit, and post social media and promotional content for chapter initiatives and events, increasing student engagement and visibility within the Seattle business community.
    • Conceived and led the 2025 Design Competition from the ground up, managing all participating teams and coordinating logistics, budget, and timeline end-to-end.
    • Speak at chapter and campus events to promote the organization, representing CityU Net Impact to students, university leadership, and sponsors.
  • Indian Ocean Cosmetic Surgery Center

    Mauritius

    2022 – 2023

    Marketing & Community Manager

    • Developed and executed go-to-market and digital marketing campaigns, managing social media accounts and content calendars that grew patient acquisition.
    • Monitored campaign and engagement performance, using data to refine content strategy and improve results over time.
    • Shaped brand positioning and online reputation across social platforms, improving brand trust and client retention.
    • Collaborated with medical and administrative teams to align marketing efforts with business goals and operations.
    • Provided front-desk customer service and maintained client records with confidentiality and discretion.
  • Cityzen Sports Ltd

    Mauritius

    2020 – 2021

    Assistant Sales Manager

    • Led a retail sales team, providing training and mentorship to meet and exceed monthly revenue targets.
    • Ran localized promotional campaigns and optimized inventory strategy based on market trends and competitor activity.

My Education

  • City University of Seattle

    Seattle, WA

    Expected Summer 2026

    Master of Business Administration (MBA) — Marketing

    Leadership: VP of Marketing (Volunteer), CityU Net Impact Chapter — led the 2025 Design Competition.

    Key coursework: Strategic Marketing, Consumer Behavior, Data Analytics, Project Management.

    Key project: Spotify Data Analysis — exploratory analysis of large-scale streaming data to identify engagement trends and ad-targeting recommendations.

  • University of Mascareigne

    Mauritius – France

    2022 – 2023

    Bachelor of Arts — Digital Humanities

    Focus: Intersection of technology and culture, digital content strategy, human-centric design.

    Relevant coursework: Digital Communication, Information Systems, Web Scraping, Graphic Design.

  • University of Mascareigne

    Mauritius – France

    2019 – 2022

    Bachelor of Science — Business Marketing Management

    Focus: Market research, consumer behavior, and international business strategy.

FEATURED PORTFOLIO

Featured Projects & Ventures

Independent startup ventures co-founded outside of academia, alongside strategic marketing & analytics research.

Co-Founded Startup Ventures

Independent Personal Ventures (Outside Academia)

Live Startup • 2025 AI & B2B SaaS
Visit aigid.io

AIGid — AI Restaurant Recommendation Platform

Role: Co-founder (Partnered with Ed Asriyan)

Co-founded AIGid, an AI-driven restaurant solution designed to streamline the dining experience and eliminate decision fatigue by generating personalized dish recommendations based on specific dietary preferences, nutritional targets, and appetite levels (e.g., high protein, gluten-free, vegetarian).

Market & Discovery

Identified diner decision fatigue with large constraint-heavy menus and operational table turnover bottlenecks through design thinking and personal dining customer research.

Action & B2B Strategy

Mapped diner pain points, defined prompt-based menu filtering logic, aligned technical specs with developer co-founder, and led targeted B2B outreach to local restaurant operators.

Results & Validation

Validated B2B strategy by securing a live restaurant partner to pilot the AI solution; established real-time feedback loops with management to measure diner interactions and refine the model.

Live Product • 2023 Web Platform & Synchronized Media
Visit watchtogether.online

WatchTogether — Synchronized Video Web Platform

Role: Co-founder (Partnered with Ed Asriyan)

Co-founded and designed WatchTogether, an instant, responsive web platform for real-time synchronized video sharing, eliminating technical installation barriers to make remote co-watching engaging and effortless.

The Challenge

Personal experience as an international student abroad: watching video content together remotely involved clunky extension setups, desynchronized playback, and fragmented communication.

Action & UX Design

Applied design thinking to research user friction and conceptualize an instant, zero-install virtual room with emoji interactions, live comments, GenZ usability testing, and cross-device QA.

Results & Learnings

Successfully launched a live, responsive web platform (free version); validated that eliminating installation friction and streamlining UI significantly enhances remote user engagement.

Academic & Strategic Marketing Frameworks

MBA Strategy, Competitive Brand Scorecards & Consumer Analytics

GTM & Brand Launch

Go-To-Market Strategy & Brand Launch (PawWell)

Spearheaded end-to-end GTM strategy for a consumer health-tech concept, defining buyer personas, customer acquisition costs (CAC), and channel strategy with an integrated SEO/SEM digital marketing framework.

Competitive Analysis & Strategy

Retail Brand Positioning & Scorecard (Sephora vs. Ulta)

Conducted competitive market research and built perceptual positioning maps and brand scorecards evaluating target demographics, competitive landscape, and market share.

Campaign Strategy & Media Planning

Integrated Marketing Communications (IMC) Campaign

Developed a full IMC plan including situation analysis, content strategy, PR recommendations, multi-channel media planning, budget allocation, and quantitative performance metrics.

Data Analytics & Ad-Targeting

Spotify Streaming Data Analysis

Conducted exploratory data analysis of large-scale streaming data to identify user engagement trends, listener behavior patterns, and data-driven recommendations for ad-targeting optimization.

GET IN TOUCH

Contact Me.

I’d love to hear from you! Whether you’re interested in collaborating on marketing initiatives, brand strategy, consulting, or discussing career opportunities, feel free to reach out directly.

Email Me LinkedIn GitHub
Greater Seattle, WA, USA
Available for Work & Consulting